Restaurants should consider quality, durability of POS terminals
March 10, 2014
Restaurants, especially those in the quick-service field, should make their strategies to accept credit card payments flexible.
Two major reasons for having a varied payment processing plan are driving down wait times - therefore increasing turnover and revenue possibilities - and improving customer satisfaction by providing payment methods agreeable to a variety of patrons. Having plans to accept payments in more than one way can also help resolve logistical issues, like long lines during lunch and dinner rushes. For QSR operations, this means getting customers through lines quicker.
Choosing both traditional point-of-sale terminals and more versatile systems that take mobile credit card payments is an important consideration, as continued functionality and performance in high-volume transaction environments should be considered. Industry publication Nation's Restaurant News recently looked into the different variables associated with choosing terminals to help business owners determine the best attributes for their specific operations.
Similar but not equal
A popular misconception, according to the publication, is that all point-of-sale terminals are very similar, if not functionally the same. This isn't true, as quality of design influences how easy it is to use this technology, and poor manufacturing can lead to increased costs. The design considerations also apply to mobile attachments connected to a tablet or smartphone, where a poor design can lead to early and frequent breakage, as well as a loss of functionality.
A basic concept to discuss with a payment processing provider is the ability of a unit to withstand day-in, day-out use. Strong systems - especially those where customers directly swipe cards - should be able to handle wear and tear over the long term. Additionally, high-use units should be able to effectively disperse heat and regulate internal temperature, increasing the useful life of the terminal and reducing costs for the business.
Multiple avenues reduce use and wear
By using multiple methods to collect payments, restaurants can reduce the overall use of each individual system and prolong usability while also having an avenue to drive efficiency. Using a mobile system for credit card processing helps deal with long lines in less time and spreads out purchases across multiple channels, increasing equipment life. Industry source QSRWeb pointed out that time savings realized from mobile systems are incredibly beneficial to restaurants, increasing customer retention and loyalty rates.
Utilizing multiple payment channels also provides a built-in backup system in case there are problems with one processing method.