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Sage SMB Survey on Mobile Devices: Majority of Industries Surveyed Do Not Budget for Mobile Technology

Yet manufacturing, construction and food and beverage sectors report positive impact from mobile devices

Irvine, Calif. (August 26, 2014) – Sage North America announced today industry results of the Sage SMB Survey on Mobile Devices, finding that while sectors such as manufacturing and distribution, food and beverage and construction overwhelmingly agree that mobile technology has a positive impact on their businesses, a vast majority do not set an annual budget for mobile needs. Instead, they purchase mobile solutions as needs arise.

“With more than 40 percent reporting that they have a BYOD (bring your own device) policy in place, employers in all three industries may not see the need to budget for mobile since BYOD helps ensure that expenses are relatively small,” said Joe Langner, executive vice president and general manager, mid-market solutions for Sage North America. “Yet, it’s clear that businesses are seeing the productivity gains, proving that it’s worthwhile to suggest that companies plan for mobile—whether it’s a specific line item expense or it’s an official BYOD policy.”

Manufacturing and Distribution

The survey found that 74 percent of manufacturers and distributers are not setting a budget for mobile technology. Yet the uptick in use as well as the benefits are pervasive among business owners, with more than half (51 percent) using mobile devices and applications to access work-related material when away from the office. Of those, 76 percent have at least one employee using laptops, 74 percent have at least one employee using smartphones, and 49 percent have at least one employee using tablets. Areas where mobile technology has had a positive impact include customer service (72 percent), conducting business during inclement weather (28 percent) and bringing more work to the company (26 percent).

According to the Institute for Supply Management, a trade group of purchasing managers, its manufacturing index rose to 57.1—the highest level since April 2011—and up from 55.3 in June (anything above 50 signals a growing sector). Further, a recent Sage manufacturing survey found that business confidence is up and that 40% of manufacturers are expecting to see growth in their business as a result of reshoring.

As the manufacturing sector expects to grow, mobile technology can help keep businesses competitive. When using the right application, mobile technology gives salespeople access to transaction-critical data, such as inventory and sales quote forms, which ultimately helps them close deals. Mobile business applications can also enable seamless integration between the production plant and the office, eliminating potential bottlenecks between departments.

The Sage SMB survey on mobile devices was conducted amongst an independent online panel of respondents in the manufacturing and wholesale trade industries in the United States and Canada. The margin of error among mobile device users in manufacturing was +/- 8% with a confidence level of 95 percent. Full findings of this are available here.

Construction

The survey found that while 77 percent of construction companies reported that smartphones have had a positive impact on organizational productivity, less than 14 percent set any kind of budget for mobile technology and applications. Furthermore, one-fifth (20 percent) of construction companies have a single employee dedicated to maintaining IT systems on a full-time basis.

The positive effects of mobile technology have been most keenly felt in the area of customer service. Seventy-five percent of respondents stated that client support has been improved in their company since the adoption of mobile technology.

With regard to mobile applications, organizations were less concerned with customer service and more interested in connectivity. Among six different options, nearly half (44 percent) of respondents agreed that their number-one priority is for an app to integrate with their existing system. The next most popular mobile application priority was far behind, with 17 percent pronouncing monthly cost to be their primary consideration.

“The construction industry inherently requires mobility,” said Langner. “Mobile technology can enable design teams and contractors to access construction documents, enter timecards, take photos and publish reports all from the field, improving decision making and efficiency. With so many professionals in the industry spending substantial time on job sites, transporting materials and meeting with clients on the go, it’s imperative that construction businesses adopt mobile technologies to ensure they remain competitive.”

Participation in the study included accountants/bookkeepers, office managers and organizational leadership in 331 small and midsized construction companies in the United States and Canada. The error rate for this particular sector was +/- 5.2 percent with a 95 percent confidence level.

Complete findings from the study are available here.

For information specifically about our construction products, visit: http://na.sage.com/us/sage-construction-and-real-estate

Food and Beverage

For food and beverage companies, mobile devices have had the largest positive effect on customer service (73 percent), with one respondent noting that mobile technology helps “answer questions even when we are not in the office.” This is followed by the ability to conduct business in inclement weather (33 percent) and in bringing in more work to the company (27 percent). Mobile devices prove to be a beneficial tool for employees who access work-related information when they are not in the office: 76 percent use smartphones, and 67 percent use laptops.

Mobile technology can help ignite growth opportunities, especially for those companies in retail food service, where mobile payments can enhance guest service, increase sales and expedite orders. Mobility has rapidly changed the way that food and beverage companies conduct business, allowing them to provide an essential offering outside of their place of business, in turn opening a greater outlet for sales.

The Sage SMB Survey on Mobile Devices included 102 food and beverage industry respondents in the U.S. and Canada and has an error rate of +/- 11% with a confidence level of 95 percent. Complete findings from the food and beverage study can be found here.

About The Sage Group, plc

We provide small and medium-sized organizations with a range of easy-to-use, secure, and efficient business management software and services—from accounting and payroll to enterprise resource planning, customer relationship management, and payments. Our customers receive continuous advice and support through our global network of local experts to help them solve their business problems, giving them the confidence to achieve their business ambitions. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and entered the FTSE 100 in 1999. Sage has over 6 million customers and more than 12,700 employees in 24 countries covering the UK & Ireland, mainland Europe, North America, South Africa, Australia, Asia, and Brazil.

For more information about Sage in North America, please visit the company website at Sage.com. Follow Sage North America on Facebook, Facebook.com/Sage, and Twitter, Twitter.com/SageNAmerica.

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Press contact

Melody Chalaban
Sage North America
949-754-3503
[email protected]

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