Exhibitor Branding Checklist

Last year, Sage announced its branding initiative for 2012, which includes updating many of its product names. All new Sage product names will be used at Sage Summit 2012. As you prepare your exhibitor booth graphics, exhibitor marketing materials, and any other booth collateral for Sage Summit 2012, you should update your materials to ensure they’re within the updated Sage brand and style guidelines. It’s important to double-check to make sure you’re using the correct Sage product names. 

Follow this checklist to ensure your materials conform to Sage brand standards:

1. ­Use new Sage product names as they apply to your materials.
2. If you choose to use the former product names along with the new product names, be sure to use the appropriate transitional language.

   Examples:
   Sage 300 Construction and Real Estate, formerly Sage Timberline Office
   Sage 100 ERP, formerly Sage ERP MAS 90 and Sage ERP MAS 200
   Sage HRMS, formerly Sage Abra HRMS

3. As applicable, follow the guidelines for using the proper Sage partner logos and Sage Summit exhibitor logo. The Sage logo may not be used on booth graphics and/or exhibitor materials. Your logon and password were provided in Sage Development Partner newsletters or through your Sage Partner Program Manager.
4. Only exhibitors who have specifically received written permission from Sage may utilize the Sage organic illustrations and shapes for exhibitor booth graphics and/or exhibitor materials. All of these materials must be approved by Sage.

If you have any questions about whether your materials conform to the Sage brand guidelines, please contact us. We’ll be happy to work with you to bring your materials into compliance or answer any questions you may have.