Get the Insight You Need to Build Loyal Customers with SalesLogix —The CRM for the Retail Industry
Seasonal demand. Changes in taste. Increased competition and buying channels. When your retail business depends on personal income and consumer confidence, you have to understand your customer—and know how to reach them—in order to increase profitability.
Sage SalesLogix helps you capture and share details about every customer and deliver relevant, timely information so you can build meaningful connections with customers. With Sage SalesLogix you’ll gain the insight you need to create a personalized shopping experience, improve customer service, and build long-term loyalty.
With Sage SalesLogix Mobile, you can access your customer data wherever you are, even on the sales floor, to engage customers, encourage repeat business, and increase purchase amounts. With the flexibility to run in the cloud or on-premises, Sage SalesLogix delivers powerful tools to improve sales and marketing programs, CRM analytics1 that provides actionable insight into your customers, and integration capabilities with critical business management applications.
Key Benefits to Your Business
- Capture and track all customer information—including product preferences, past purchases, and customer service inquiries—in one single repository.
- Share sales and supplier information across locations and departments to help improve inventory management and optimize the supply chain.
- Automate key processes so you have more time to focus on strategic sales and marketing activities that build customer loyalty.
- Warm up your marketing communications to be more focused, niche-targeted, and responsive to changing tastes and trends.
- Develop a more personalized approach to marketing and advertising, using the intelligence you gather from tracking your customers' behavior.
- Use your customer email database to proactively check on customer satisfaction and needs, and to keep your brand top of mind.
- Save money on traditional mass mailing by only sending information to customers most likely to engage in your offer.
- Leverage customer data to build in-store and online promotions, specials, and incentives for unique customer segments to increase revenue.
- Tailor merchandise and inventory based on the buying preferences of your most valuable repeat customers.
- Empower sales and customer service employees with personalized information needed to increase customer satisfaction during in-person, online, or telephone interactions.
- Protect sensitive customer information with tight security of valuable CRM data.
- Anticipate and meet customer demand for product or quality improvements and shopping preferences through detailed analysis of customer information.
- Quickly analyze trends using visual dashboards and interactive analytics tools,1 and make strategic adjustments.
- Provide anytime, anywhere access to Sage SalesLogix with rich CRM functionality on popular mobile devices, including smart phones and tablets.2