Work on your contact list to see more donations
July 22, 2013
Many nonprofit groups are turning to the Internet because individuals go online for so many different things these days, from business and entertainment to shopping and watching TV. It would make sense that this would be a beneficial platform on which individuals might get involved with their favorite causes.
However, many experts think that the factor that will make or break these campaigns isn't the language used in the overall message or the website on which the donations are hosted, but instead is the size of the email list. According to Power Thru Consulting, administrators at charitable organizations have to be realistic about their goals, something that directly relates back to the contact list.
The news source explained that this means it's imperative that leaders concentrate on constantly building their list and prune it when individuals stop responding to queries or change their addresses.
There are a number of tactics leaders can take to expand their contact lists. For instance, The Chronicle of Philanthropy suggested, citing success experienced by the National Audubon Society, that nonprofits get creative and do things like recommend calls to action that don't only include making donations, but communicate more frequently and keep individuals informed.
Organizations that are looking to raise funds through grant opportunities or local campaigns can use nonprofit financial management solutions to improve their chances of success. The software can help program leaders identify potential donors and send out applications with accurate accounting information.