Why nonprofits need to create a content calendar
October 16, 2013
Leaders of nonprofit organizations have many different strategies in their wheelhouses to reach out to potential donors. Some ask volunteers to take to the streets with clipboards to sign people up for newsletters or receive cash donations immediately, while others are adept at cold calling and securing gifts from the credit card numbers provided.
However, in this digital age, many charities rely on email communications and social media content to keep loyal patrons clued into the latest news in the nonprofit and sector as a whole. That being said, these things can't just be compiled on the fly - many industry experts recommend that administrators create a content calendar to organization their ideas and make sure that the text therein isn't boring, repetitious or untimely.
According to Nonprofit Quarterly, this is also a good way to develop fundraising events in advance and make sure they get the proper marketing they deserve. The source admitted that, especially right out of the gate, some leaders won't plan correctly and might forget things, but over time, a content calendar will reduce the frequency of this happening.
Moreover, the news provider explained that charity heads can create a calendar easily using programs like Excel or relying on a more advanced scheduling program - it all comes down to preference.
Fundraising 123 reported that these content calendars can be used to plan for stories and other media that appear on all channels, from social media websites to blogs to YouTube posts. The source simply suggested that for pieces that will appear, charity workers outline the deadline and who the writer will be ahead of time.
Foundations and organizations that provide annual funding might benefit from nonprofit accounting software, which can help board members audit funds and make sure the correct amounts are being distributed to various programs each year.