Why are smartphones still a challenging platform?
July 17, 2013
These days, it seems like everyone and their mother owns a smartphone. Many Americans can't be found more than a few feet away from their mobile devices, so it makes sense that administrators at foundations or nonprofits would want to harness this popularity and turn it into a platform on which people can make donations.
In a number of cases, leaders have been able to do this and garner a lot of money from generous people while they're on the go. However, across the industry, many experts don't think that the smartphone has made a major impact on the sector just yet. But if the spread of this technology is so massive, why is there only limited growth in the fundraising industry?
The NonProfit Times reported that there's a lot of opposition where mobile applications are concerned. Namely, in 2010, Apple's App Store banned the presence of charitable donation apps. Apple users can still make donations, but they're rerouted to donation and payment websites, which can often turn off people from the process altogether.
That being said, a piece by Artez's Claire Kerr on Nonprofit Technology Network said that mobile fundraisers are the campaigns of the future. This is evidenced by the fact that using mobile tools tends to result in 2.2 times more money raised. Though apps might not always be the way to go, ignoring mobile going into the future might be a bad choice.
Organizations that are providing funds for multiple nonprofit programs might find it easier to manage their large-scale efforts with fundraising management programs that can account for funds as they are disbursed to recipients.