Which tablet is right for your fundraising campaign?
August 01, 2013
These days, many fundraising tactics are relatively impersonal in that the donors rarely see representatives of the company. Instead, a lot of people give money over the phone or on the Internet, because it's often a faster process and individuals can do that on their own time.
However, face-to-face strategies are coming back into favor within many charities, though the modern approach mixes customer service and technology. Instead of using clipboards and making a list of credit card numbers - something that turns many potential donors off - many nonprofit workers carry around tablets instead so consumers can type financial information into a secure network.
Not all tablets are created equal in this respect though, Ideal Fundraising pointed out. For instance, Apple devices might be considered the best, but they're also probably the most expensive, which could leave would-be donors with conflicting thoughts. Window's Surface tablet isn't far behind on price.
Many charities lean toward Android devices, the source noted, because they're cost-effective and allow for fundraising application downloads, unlike Apple.
The Institute of Fundraising reported that mixing face-to-face fundraising and technology can be the perfect way to engage donors, because it can get people who wouldn't otherwise know about the charity to listen to the elevator pitch.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.