When international incidents meet online fundraising
May 24, 2013
Over the last few months, many nonprofits and individuals alike have taken to online platforms to raise money for various initiatives. For instance, Hollywood insiders Kristen Bell and Rob Thomas launched a massively successful Kickstarter campaign in mid-March to raise money for the "Veronica Mars" movie. According to the website, more than $5.7 million was raised, far exceeding the $2 million goal.
With this type of success in mind, others are taking to donation platforms hoping for easy, fast and cheap fundraising.
Some individuals are even bringing politics into the mix. Recently, MLive reported, the family of Amir Hekmati created a campaign on Indiegogo to raise funds that will be put toward freeing Hakmati from imprisonment in Iran. The news source said that the relatives aim to raise $10,000.
The man was arrested in 2011, suspected of being an American spy. Originally, he was sentenced to death, but that ruling was overturned. He has not been released, however, the news outlet noted.
MLive detailed that the Indiegogo page seems to have been created by the parents, based on the language used, and contains private family photos, in an effort to convince individuals to donate funds. Since these efforts have been so successful in other industries, the hope is that people who recognize the alleged injustice will want to take steps to rectify it.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.