Washington, DC public school fundraiser falls short of goal
May 20, 2013
Crowdfunding has been very lucrative in recent years. Nonprofits ask donors to give whatever they can - often small amounts of money - to amass a large amount of cash.
In many cases, this has been a beneficial move by fundraisers. For instance, the Kickstarter campaign - considered a crowdfunding movement - for a "Veronica Mars" movie raised $5.7 million by the time it closed in April, according to Entertainment Weekly. More than 91,000 fans of the cult-classic TV show gave relatively modest amounts to the initiative.
However, nonprofit leaders have to be aware that though this has been a popular route as of late, crowdfunding isn't a sure bet. The Washington Post reported that administrators at the Cesar Chavez Public Charter Schools for Public Policy's Prep in Washington, D.C., recently fell short of their $200,000 goal to renovate the campus and build new facilities. They ended up raising around one-third of that figure.
The newspaper said that crowdfunding is a relatively new area for schools, so leaders have yet to cement best practices in many cases. Plus, organizers are usually at the mercy of word-of-mouth marketing during these times. They are often linked to social media accounts, meaning that they have to hope for shares or retweets, so campaigning heavily is of the utmost importance. But even then, nothing's a guarantee.
Individuals, programs and organizations that rely on fundraising to fuel sustainable operations might find nonprofit fundraising software advantageous. The solutions can facilitate the process of identifying grant opportunities, generate reports that demonstrate current financial need and showcase previous achievements.