Using videos to improve online fundraising efforts
March 12, 2013
When it comes to fundraising, many nonprofits are looking to gain exposure, bring in more leads and widen their reach to appeal to additional donors - three benefits that can be achieved with video marketing campaigns, according to Business 2 Community.
As digital advertising continues to evolve and gain popularity, the formats that can be leveraged to reach prospects have diversified. Recently, video has been noted as one of the more effective ways to engage viewers and drive traffic.
To learn more about how well nonprofit videos are impacting online fundraising efforts, YouTube is partnering with See3 Communications and Edelman to conduct a survey, according to The Chronicle of Philanthropy. This poll aims to gather evidence for a report that will be released later this spring, demonstrating success rates for nonprofit videos from North American organizations.
In particular, the survey will ask nonprofit companies about their distribution methods and the ROI they see after launching video marketing effort
Many nonprofits find they achieve great success across fundraising efforts by telling a compelling story. This can be done without hiring expensive actors with recognizable names, according to Business 2 Community. The source recommends finding an internal employee who has a friendly and warm personality to relay core values and explain current projects.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.