The UPS Store recently announced that it plans to launch the Toys for Tots Literacy Program on November 1. Through the company's previous participation, it already raised $2 million for the initiative, which aims to benefit children living in poverty who may not have access to the books they need.

"Our nation's less fortunate children deserve the resources to learn and experience the joy of reading," said Lieutenant General Pete Osman, USMC (Ret), President and CEO of the Marine Toys for Tots Foundation. "We are thrilled to be entering the fifth year of the Toys for Tots Literacy Program, providing children the gift of a book, which can leave a lasting impact even after the holidays are over."

Every dollar raised through the sale of donation cards goes toward book purchases for America's underserved children. Customers can also donate in stores by putting money and coins into Toys for Tots drop boxes, or make contributions online.

As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.