UMass Lowell professors begin innovative crowdfunding campaign
July 16, 2013
Among those in the fundraising circuit, crowdfunding seems to be the buzz word of the moment. For a number of months, many large corporations, popular celebrities and other individuals have taken to the Internet in the hopes of convincing numerous donors to give whatever they can. The aim is that a massive volume of people will be interested, resulting in a significant amount of funds.
Professors at the University of Massachusetts - Lowell recently decided to go this route to educate more people about climate change. The Cool Science project campaign aims to raise $12,000 between July 15 and August 4 to teach Massachusetts children about the environment and the benefits of relying on public transportation, while incorporating student-made artwork.
The efforts are being hosted on Indiegogo, and interested parties can give anywhere from $10 to $5,000. Each donation is linked to a prize, such as being mentioned on Facebook or climate-related artwork.
"By using this crowdfunding site with its social media tools, we expect to rally the community together around the important issue of climate change," explained Associate Professor David Lustick.
Indiegogo is seen by many industry experts as one of the best crowdfunding sites out there. According to VentureBeat, the Scanadu Scout, a medical recorder of vital signs, recently became the most funded Indiegogo project ever, raising $1.37 million with eight days to go in the campaign.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.