UK nonprofit platform embracing touch screens
May 14, 2013
Many individuals have at least one touch screen device, from MP3 players to smartphones to tablets. They can be very helpful when trying to text, browse the web and play games on the smaller gadgets.
Some nonprofit organizations are finding that this technology is also making it easier to make quick pledges. According to UKFundraising, British social media/donation platform Givey recently launched a new advertising campaign calling on generous people to give funds via their touch screen devices. Featured on the company's website is a large picture of a woman donating by "clicking" on the screen using just her nose, accompanied by the hashtag #LookNoHands.
"We love tech, and we use it a lot," Givey representative Di Gates told the news source. "Between our small team of seven, we own around 30 devices that we use each day - so it's a no-brainer for us to support a campaign that helps everyone get as much out of technology as we do."
The #LookNoHands campaign, launched by AbilityNet?, seeks to help disabled individuals have access to technologies that can be tailored to their needs. The company's website challenges people to give £2 using anything but their fingers, suggesting noses or toes might be a good idea.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.