Tweak fundraising strategies to reach Millennials
July 22, 2013
Dependent on the nonprofit in question, leaders often use varying strategies when they aim to pique the interest of people of different backgrounds. For instance, they might not use the same tactics when they market to individuals in large cities and those in rural communities.
The same goes for potential donors who are in differing age brackets. This is because these people don't always give in the same ways. To drive this sentiment home, a recent report published by Achieve and the Case Foundation revealed that people in the Millennial generation are more interested in giving to causes rather than a specific group. Therefore, administrators should make sure they make their goals the center of fundraising activities. Millennials want to find out exactly what their contributions are going to.
In an interview with Nonprofit Quarterly, Case Foundation's CEO Jean Case explained that charity leaders can reach out to Millennials by establishing a giving community. She said that groups like Habitat for Humanity and the Special Olympics have been particularly good at this - they have been able to network and allow leaders and volunteers to connect.
Plus, Case told the news outlet, organizations need to be sure they remaining "authentic" at all times - donors and volunteers want to have a real impact on people's lives.
Foundations that support nonprofit programs year-round can use grant management software to help board members and accountants track funds and recipients as awards are allocated.