Toyota gives quality, not quantity, to food bank
August 01, 2013
When stories arise regarding companies or foundations giving to food banks, they tend to be about these organizations being generous with money, allowing employees to volunteer their time or bringing nonperishable food to the banks themselves.
However, that's not the case at the Food Bank for New York, at least where Toyota's donations are concerned. According to The New York Times, the car maker doesn't give money to citywide food pantries and soup kitchens, but engineers instead develop new methods to serve people faster.
For example, by sharing its tactics for efficiency that employees use on car manufacturing lines, the company reduced the wait time at one Harlem soup kitchen from an hour and a half to 18 minutes.
"It's a form of corporate philanthropy but instead of giving money, they're sharing expertise," University of California, Berkeley Professor David Vogel told the newspaper.
That is not to say that Toyota doesn't donate money to various charities. For instance, Australia's Frankston Toyota recently pledged to give $250 to a campaign to benefit quadriplegic former Australian Football player Casey Tutungi for each new car sold. The company will give $5 for every car that comes in for service as well.
Foundations and organizations that provide annual funding might benefit from nonprofit accounting software, which can help board members audit funds and make sure the correct amounts are being distributed to various programs each year.