Texas religious group goes online with nonprofit bookstore
March 26, 2013
In the past few years, the reading landscape has been drastically altered. Big retailers like Borders have gone under, while many individuals are showing a penchant toward using ereaders, because they can get new titles, often for less money, without having to leave their homes or worrying that they're sold out. However, one Texas nonprofit is using technology to change all of that by allowing individuals to purchase their books online and having them sent to their homes.
According to the Baptist Standard, the FaithVillageBooks website was recently launched by the Baptist Standard Publishing's social networking community, and then adopted as the Christian Leadership Alliance's (CLA) store. The source said consumers can head to the website to browse more than 200,000 Christian books and CDs. It also provides a channel for new writers to get discovered.
The effort has resulted in a not-for-profit place readers can go for relief, as the money earned is put toward funding for free services within the church and on the website, the Baptist Standard reported.
"As a consumer, I value the process of discovery in finding the best books that will help me, my family, my church and my business make a difference," marketing publishing strategist Dave Schroeder told the newspaper.
The CLA has partnered with many nonprofits to make a difference in communities across the nation. The group's website, for instance, can be used as a gateway where individuals can donate money toward scholarships for higher education in the Future Leaders Fund.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.