Technology to become more important in future fundraising efforts
February 26, 2013
America's Charities, an organization that was founded in 1980 to organize corporate giving campaigns, recently released its latest snapshot of Trends and Strategies to Engage Employees in Greater Giving, which revealed that corporate-matching gift programs are increasing in terms of dollars generated and frequency, social gatherings are becoming popular and companies are turning to nonprofit technology solutions more often.
"We are looking for a technology solution that is 'all things employee engagement' embodied into one tool that is easy to manage and streamlines the employee experience," one survey participant told the organization.
This is evidenced by the fact that 85 percent of companies told America's Charities they use technology platforms to communicate with employees and new digital tools, such as social media, are going to be implemented by more than half of firms.
Employees are behind this trend, the study found. At least four in 10 surveyed said they want employers to provide even more electronic access to giving programs, which would enable them to identify and learn about charities within their communities and around the world.
Nonprofit technology can also be used to show employees the impact of their previous contributions and demonstrate the total dollar amount raised throughout funding campaigns.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.