Technology helps with medical donations
April 17, 2013
New tools have allowed those in the medical field to give advanced care to individuals around the world. Numerous nonprofit organizations and individuals alike have gotten in on this trend, using fundraising technology to get people to donate to groups that could make a difference in others' lives.
According to Boston Magazine, a large part of the focus on medical-related donations has recently been directed toward victims of the bombing at the Boston Marathon. Donation website Indiegogo.com has been a big player in this push for funds, the news source reported, as a number of fundraisers have begun on the site. Some of the efforts are being held on the hosting website to come to the aid of general medical groups, while others were set up to help specific individuals.
For instance, the magazine explained, Lowell, Massachusetts' Alyssa Carter began an Indiegogo account to help two friends who were hurt in the bombings, one of which had both legs amputated. Within just over 24 hours of the terrible event, she'd used the internet to raise $60,000.
This trend can be seen all around the nation. For instance, Kansas' Lawrence Journal-World reported that students at Kansas University have taken to the internet to raise money for those affected in Boston through the CrowdRise donation forum.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.