Tablets taking the fundraising sector by storm
April 19, 2013
The face of consumer technology is rapidly changing - most people no longer go online via their desktop computers at desks. Today, it's all about wireless devices like smartphones, e-readers and tablets. This allows people to stay connected while on the go. Since these types of tools are becoming more trendy for personal use, it makes sense that this transfers easily to the world of fundraising.
Many nonprofit owners are adopting different kinds of fundraising technology in order to stay connected to donors and raise the maximum amount of money possible. According to Fundraising Detective, tablets may well revolutionize the sector in the coming years, because devices like iPads can easily be used to show graphics, presentations and other information while in the field, talking to donors.
On top of that, the news source reported, because so many consumers are using tablets themselves, nonprofit leaders can take this opportunity to provide customized and other special content so donors think they're part of something exclusive.
The Guardian explained that in the United Kingdom, some nonprofit employees take tablets, rather than clipboards, out when approaching potential donors, representing a tech-savvy initiative.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.