Social media websites recognized as a lucrative way to raise funds
April 10, 2013
People all over the world use different tactics to raise money for a variety of charities and nonprofit groups. Some organizations host local car washes, while others may turn to hosting parties to garner cash. Still more are now looking to technology as the perfect medium to begin a fundraising platform - fundraising websites have been very lucrative for a number of entities.
Yahoo recently noted that searching for donations online is one of the best ways to centralize fundraising efforts. In particular, the news outlet said that taking to social networking websites has been especially beneficial for nonprofits, as it's a quick, relatively cheap and easy way to spread the word about a cause. Should just one individual share a nonprofit's page on their own social media account, this can expose the organization to hundreds of people who would not have heard about the group otherwise. This number can snowball rapidly with just a few shares.
Xperedon pointed to Twitter and Facebook being the most successful social media websites for fundraising. Citing The Donor Survey, the news source explained that around 30 percent of individuals who have donated to British charities said they got the idea to give money to the organizations after viewing campaigns launched on social networks.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.