Slacktivism or quicktivism?
May 29, 2013
Many people are torn over whether or not they think fundraising online is effective. While many would agree that hosting nonprofits on the web can make it easy for potential donors to find an outlet for their money, others think that this is taking the easy way out, and that people might be hesitant about sending money through digital means.
According to Deseret News, many either refer to online fundraising as 'slacktivism?' or 'quicktivism,' depending on their stance. Some opposers say that it doesn't require real effort - people can give credit card numbers or sign petitions without doing their research or exerting themselves.
But the results are there - people are definitely giving online, making nonprofits on the internet more successful. In fact, services have emerged to set up such organizations with their own websites, the Sun Sentinel reported. In Fort Lauderdale, Florida, alone, the source detailed that CaringBridge.org set up 227 nonprofit web pages.
The news outlet said technology can be a great way to keep patrons updated about where their money is making a difference.
There is middle ground - nonprofits can make their online presence more interactive and further teach people about their cause. Deseret News reported that UNICEF Sweden recently did this, with good results. The organization launched ads that informed people that change is driven by donations and volunteering, not by liking something on Facebook.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.