People are increasingly using their mobile phones for almost anything imaginable. Some swap alarm clocks for these devices, while a number of individuals download apps that make watching their favorite shows and movies from these small screens possible. Still others play games, draft presentations, check their email and listen to music on the little devices.
Since cellphones are usually kept within arm's reach of their owners at any given time, it makes sense that charities, foundations and other nonprofit organizations want to harness the power of these devices in order to drive donations. After all, if these groups can market their cause to consumers anywhere and at any time, there's a good chance they'll be successful.
Recently, trends have emerged demonstrating the utility of mobile giving among charities and other institutions that are leveraging best practices to promote their causes via cellphone.
Giving via text is becoming more popular
When individuals decide to give money to nonprofits, they often do so in particular waves. For instance, according to an mGive Foundation donor survey, 72 percent of people are willing to donate via text message, with the sum taken out of their monthly bills. Others would like more options regarding how much money they can give, as $5 and $10 are the usual choices - 82 percent said that they'd contribute as much as $25 or $50 via texting, if able.
The report published by mGive discovered that texting is the third most popular way to donate to charities. In fact, just 2 percent who had done so reported having a poor experience, compared to the 85 percent who rated their satisfaction as "excellent or good."
Share messages during certain times
The mGive report also revealed that Saturday is the most popular day in terms of texting donations, with 29 percent of giving occurring on that day. Between Friday and Sunday, 56 percent of mobile giving takes place.
This might mean that charities crafting mobile campaigns should think about launching them toward the latter half of the week - between Wednesday and Friday - so consumers can notice the promotions, consider their options and follow the call to action on the weekend.
Apps remain a good option
Many charity and nonprofit leaders understand that their choices are somewhat limited when the decide to craft mobile applications that allow individuals to donate quickly and easily from the platform. For one, Apple does not allow for fundraising apps within their marketplace. However, the the tech giant does allow programs that link out to donation websites on smartphones, as long as the text featured on the app doesn't explicitly state that it's tied into a nonprofit.
The Android marketplace, however, is still fair game. As such, Associations Now reported that Google recently released a new app that allows individuals to give to nonprofits in a fast and simple manner. The program, called One Today, shows smartphone owners a different nonprofit each day, asking them to donate $1 to the featured cause. They can choose to go through with the payment or wait another day to contribute, the news source noted.
Individuals, programs and organizations that rely on fundraising to fuel sustainable operations might find nonprofit fundraising software advantageous. The solutions can facilitate the process of identifying grant opportunities, generate reports that demonstrate current financial need and showcase previous achievements.