Reassure your loyal patrons
April 11, 2013
Because of new strategies being taken by hackers and an increased fear of having one's identity stolen, many individuals are becoming much more cautious about how they spend their money online. They know to only go to certified websites, and once that's been verified should they enter in financial information safely, away from prying eyes.
Now nonprofits fundraising online need to make sure to dissuade any fears donors might have - if they feel safe, they're likely to not only give gifts in the first place, but continue to trust the group down the road.
According to The Daily Mail, ensuring they're donating to the right website is becoming more of a worry, as scam stories are popping up. For instance, in New York, Brittany Ozarowski allegedly recently began a fundraising site for her personal cancer treatment. However, police say that not only does Ozarowski not have cancer, but the $20,000 she was given fueled a drug habit.
Legitimate websites need to show that they have security features, be backed by real payment processors and link to the pages of actual nonprofit groups. Moreover, leaders of such sites need to know they don't have to register their pages with the Domain Registry of America, Root Work reported, as this is a fraudulent service. This so-called organization sends out official looking communications requesting that groups certify their domain names with a series of payments or lose out.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.