Razoo expands its platform to new types of giving
August 21, 2013
When people think about all of the ways to donate money over the Internet, they may picture donors heading to individual charities' websites and entering in credit card information. However, in the recent past, online generosity has undergone a complete transformation, and now donations can be made by simply sending tweets or heading to crowdfunding websites. Another service is again expanding individuals' options when they decide to donate money through the Internet . Razoo recently announced that it now allows people to give on a peer-to-peer basis. Before, account holders had to pick specific businesses or other organizations to send their money to, but now they can also choose from a list of unique people.
The main purpose for doing this is that it allows individuals to extend funds to smaller nonprofits and acquaintances they know personally in a safe way.
"Giving makes you feel good, especially when you can see benefits to real people," Razoo CEO Lesley Mansford said in a statement.
Many administrators and donors like to use Razoo already. For instance, the Associated Press reported that leaders of Minneapolis's Burroughs Community School used the platform to raise $90,000 recently.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.