President Barack Obama's election campaign organization to become nonprofit
January 22, 2013
Obama for America, the organization that helped President Barack Obama run two successful campaigns, will become a nonprofit called Organizing for Action. The newly reformed group will continue to focus on the same issues as it did during the presidential election campaign, including immigration reform, gun control, job creation and economic stimulation, Jim Messina wrote in an email that was recently released. Messina will serve as the OFA's national chairman.
"If we can take the enthusiasm and passion that people showed throughout the campaign and channel it into the work ahead of us, we will be unstoppable," Messina added.
In line with provisions established by the group during the campaign run, OFA will not accept contributions for lobbyists or political action committees (PACs), but it will take donations from individuals and corporations. To retain its nonprofit status and 501(c)(4) tax exemption status, the group must not become directly involved with election activities.
The 2012 presidential race was known as a competition in which the party that made the best use to data succeeded. The Nonprofit Times suggests the organization will leverage its supporter database to promote its causes and garner backing.
Other nonprofit organizations may find it's easier to collect contact information from supporters with online fundraising platforms. As groups tap into emerging digital channels to raise funds online, they can use nonprofit fundraising software to track incoming donations and store information provided by supporters.