Political parties begin looking into fundraising online
April 12, 2013
Many nonprofit organizations have been looking into new modes of fundraising technology, such as incorporating the internet, social media pages and mobile phones, among other things. A number of these groups have found that by taking their efforts on the computer, they can open up donating possibilities to many new individuals would may not have otherwise known about the opportunity.
Politicians have increasingly been taking a page out of nonprofit groups' books and trying to gather donors online to fund their campaigns. According to the Center for Public Integrity, politicians will need to go online to see success in this arena in the future. A number of people have already garnered funds for potential 2016 presidential bids, the news source said, for politicians like Marco Rubio and Rand Paul.
Businessweek recently reported that Rally.org, a website that raises money for political groups and charities alike has seen increased popularity. The news source said that the website, which used to go by the name Piryx.com, processes nearly half of all American donations made online.
The news outlet explained that numerous campaigns have seen a large degree of success by using the site, like Mitt Romney's 2012 presidential run, though officials didn't say exactly how much they garnered from the website.
Organizations that are looking to raise funds through grant opportunities or local campaigns can use nonprofit financial management solutions to improve their chances of success. The software can help program leaders identify potential donors and send out applications with accurate accounting information.