Political fundraisers take to social media
August 07, 2013
Much like foundations, nonprofits and charitable organizations, when politicians decide to run for office, they too often need to raise money. While some of these leaders are able to use their own funds or leftover sums from past political action committees, others have to petition donors.
But because we live in such a digital age, these methods have evolved over the past few years and now heavily integrate the Internet. In particular, many politicians have found social media websites like Facebook and Twitter to be valuable resources when they want to make supporters aware of the situation and get them involved.
For instance, according to ABC News Radio, Newark, N.J., Mayor Cory Booker is asking some of his 1.4 million Twitter followers to help during his run for a seat in the U.S. Senate. The news source said that Booker is using Givver, a platform that allows individuals to tweet monetary contributions to campaigns once they create a Givver account.
MDG Advertising reported that the big shift toward social media occurred in 2008, when President Barack Obama's campaign heavily incorporated these types of websites, which all but ensured the youth vote. In all, Obama was able to connect with 5 million additional supporters on various social media platforms, securing 50 million views on a number of campaign videos posted.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.