Parade garners $27,000 on first day of online fundraising
May 22, 2013
Hurricane Sandy took quite a toll on the East Coast in late 2012. Many homes, businesses and beaches were irreparably damaged, and now that the weather is nicer, many people are continuing to rebuild. Life is starting to get back to normal, despite the destruction.
This is certainly true in New York, where, after the launch of an already lucrative online fundraising campaign, it looks like Coney Island's Mermaid Parade is back on. Many people thought that it couldn't be done this year, because the money wasn't there due to rebuilding, but the New York Daily News reported that people donated $27,000 on the first day efforts began. This is a sizeable portion of the $100,000 goal.
According to the Kickstarter page, the historical museum and performance space at 1208 Surf Avenue on Coney Island provided the funds for the event in past years. However, Sandy all but destroyed the venue, making gathering income nearly impossible.
The campaign will be in operation until midnight on June 4, while the event will tentatively be held on June 22. As of May 22, the program already brought in more than $80,000, making the parade look like more of a reality.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.