Organizations investing funds in nonprofit technology, but lack plans
December 10, 2012
Many nonprofits are looking to invest in new technology tools to improve the effectiveness of their work and make their operations more efficient. This year, a study by the Nonprofit Technology
Network found that more organizations are dedicating a portion of their budgets to technology
and developing the plans necessary to see those purchases through to fruition.
The study found that 55 percent of the surveyed nonprofits said they have a formal plan in place to advise the deployment of new technology, and this is generally related to greater success.
A fully hatched plan takes organizations from initial assessments of their needs through deployment and evaluations, according to the Nonprofit Quarterly. For instance, a solid strategy might look at the technology that is currently being used, and then identify how new tools can help them reach productivity goals and boost ROI to interest stakeholders. Then, they should anticipate an evaluation down the road to ensure the programs are being used properly.
As foundations tap into emerging digital channels to raise funds online
, they can benefit from nonprofit fundraising software
that tracks incoming donations and quantitatively measures the success of their efforts.