Online fundraising used to help numerous Arizona charities
March 25, 2013
Many people spend their days online, whether that's required for work or school, or maybe they just like communications with individuals and accomplishing tasks over the web. A number of nonprofit groups, aware that this is becoming more commonplace, are also taking to the channels presented by the world wide web to connect with potential donors and investors.
For instance, this is currently happening in Arizona, where groups with various interests and goals convened to join forces and entice donors on one dashboard. According to the Arizona Star, more than 850 state nonprofits participated in Arizona Gives Day, which allowed consumers to donate to various groups via one website. The news source said a number of the groups got the idea from the Minnesota-based Give to the Max Day held in 2012.
In Minnesota, individuals donated more than $16 million on the one day event. According to the Phoenix Business Journal, Arizona Gives Day yielded around $900,000 on March 20 for the various groups, which unfortunately fell far short of the $2 million goal.
"Whether they had a favorite cause or not, Arizonans rose up and explored the many missions of our participating nonprofits and helped show our state's unparalleled generosity to the world," Alliance of Arizona Nonprofits president and CEO Patrick McWhortor told the news outlet.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.