Online fundraising programs are all the rage
March 18, 2013
Many consumers are online at nearly all times, whether they're sitting in front of a computer or have an internet-enabled smartphone in their pockets. As such, fundraising for nonprofit organizations has begun to move to the world wide web in an effort to engage more individuals who may be interested in making donations or pledging help.
For instance, the Buffalo Junior Sabres recently decided to turn their attention to the net to raise money to help athletes buy new equipment. The team created a website for this purpose - www.jrsabresraffles.org - to make online donations easier on those interested.
To sweeten the deal, administrators enter the names of those who give sums of money into contests to win signed memorabilia, jerseys, locker room visits and other prizes.
This announcement comes not long after the success of online fundraising ventures was proven in Hollywood. Recently, fans of the long-defunct show "Veronica Mars" donated more than $2 million in one day to be put towards production for a tie-in movie, according to ABC News. Fans headed to the Kickstarter website, which is used as a platform on which consumers can donate money to various projects or charities using credit cards to transfer their money.
Nonprofit organizations that hope to benefit from large grant-giving opportunities can improve their chances of being selected for awards when they use nonprofit financial management programs. These solutions can generate data-driven reports for various stakeholders.