Online fundraising helps charity events gather support
March 08, 2013
Online fundraising has proven to be a successful method for gathering support within and outside the bounds of local communities. When organizations leverage the internet for their charitable campaigns, they can reach prospective donors that might not otherwise have known or contributed to important causes.
In response to massively successful response rates following natural disasters such as the earthquake in Haiti and the tsunami in Japan, more nonprofits are developing digital presences on the web to spread the word about their programs and upcoming events.
Nonprofit technology has been advantageous for charity climbs, according to Climb for Change. The organization helps groups tap into fundraising platforms to raise money for philanthropic adventures and hiking trips. In some cases, teams have raised between $100,000 and $500,000 for high-profile charity hikes on Mt. Kilimanjaro.
The British Columbia Institute of Technology Med Lab team recently hosted a Moonlight Snowshoe Challenge at Mt. Seymour in Canada. Participants raised $2,075 through an online fundraising portal and might have received other donations in support of the Take a Hike Youth at Risk Foundation.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.