Online donating continues to rise in popularity
April 24, 2013
So much of our daily lives revolves around the internet now. It's the medium we use to communicate with people, shop, watch television and movies, read books and numerous other functions. Many foundations have been taking advantage of nonprofit technology and hosting platforms that donors can use to give money to the charity of their choice, a trend that continues to grow.
Online fundraising has been around for a number of years, but its popularity has increased across the globe. For instance, UKFundraising recently reported that donation platform iBid's silent auction tools are commonly sought after by nonprofits. Between April 2012 and March 2013, the website saw a 114 percent rise in the number of charities that became clients.
"We are helping revolutionize how charity supporters give both at live events and online, via bidding on auctions or interactive donations," iBid managing director Tim Stansbury told the news source.
These types of tools have been noticed by statewide organizations in the United States as well. There have been numerous initiatives by individual state administrators to give to local charities, and many of these people have found that the internet is the best medium for these aims. WFIE-TV reported that recently, 380 nonprofits took part in Kentucky Gives Day, an event to promote the state's foundations. Donors can use one interface online to give money to a slew of charities at once.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.