Nonprofits taking to new social media channels
April 23, 2013
Across the globe, so many people from different walks of life have social media accounts to keep in touch with friends and family, follow their favorite celebrities and pay attention to the news of the day, among other things. Nonprofits are also taking to these websites because it can open up the doors to many new donors. It follows that many of these groups have favored Facebook and Twitter, as they're the most popular platforms.
But some fundraising companies are now looking into LinkedIn, according to Mashable. The source reported that it might be easy to find willing donors on this site, more so than on others, because a number of account holders have a section that shows the charities they're interested in. Additionally, because it's a professional platform, there's a chance nonprofits can use it to find serious participants.
However, there does need to be a vetting process for potentialities so that administrators don't waste their time when it could be better spent on other vital tasks. The Chronicle of Philanthropy suggested nonprofit leaders only connect with people they would have real life interactions with, as well as those that could either donate themselves or be in a position to introduce them to new audience members.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.