Nonprofits should optimize their websites for many devices
May 06, 2013
Not all internet-enabled devices are created equally, especially with regard to how content is viewed on each tool. For instance, we all know that the way websites appear on desktop computers is vastly different than how they look if we're browsing on our smartphones.
As such, many industry insiders are calling on nonprofit organizations to optimize their web pages so they can be easily viewed on a variety of screen sizes, from the smaller cellphone options to mid-sized tablets and others. This should help to maximize the amount of funds they receive. If potential supporters go to make a donation on their smartphones but have to zoom in or scroll to properly read the text, they will probably abandon their efforts.
Wayne Elsey Enterprises suggested that every nonprofit ensure their website can be easily viewed on desktops, laptops, tablets and smartphones alike. Moreover, texts on such tools should be concise so it appears properly on all screens.
Many organizations are taking this advice to heart. For instance, before launching the new kff.org, the Kaiser Family Foundation made sure its pages were viewable and easily searchable on nearly any device, so as to make things easier on donors and other interested parties.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.