Nonprofits leveraging mobile devices to build relationships, raise funds online
March 11, 2013
Nonprofit organizations are discovering that they can more effectively reach their donor audiences when they build online platforms and support mobile solutions, according to the Chronicle of Philanthropy. There are a number of ways mobile technology can be leveraged to increase fundraising success, including regular contact with participants to keep donor motivation high, gamification content that educates users about nonprofit work and crowdsourced information about the cause, among others.
These additional interactions can make donors feel engaged, something that's becoming more important in the nonprofit sector, The Huffington Post reports. That's because there is an increasing trend in which contributors are narrowing their giving to a few organizations that can use their money most effectively, rather than spreading it across a number of foundations and charities.
Donors will increasingly want to build relationships with the organizations to which they contribute, the source adds. As a result, nonprofits need to find better ways to reach them and make them feel valued.
Leveraging online fundraising for the devices that donors prefer - smartphones and tablets - has proven to be beneficial for Mercy Housing, a nonprofit that is on a mission to redefine affordable, low-income housing, according to The Chronicle of Philanthropy in a separate article. The organization noted that approximately one in five of its year-end online gifts came from donors via mobile devices.