Nonprofits can secure funds sooner with online fundraising
March 06, 2013
The rise of mobile technology has impacted the way people do many things, from updating their social networks and checking their bank accounts to donating to their favorite charities. Digital platforms have streamlined the fundraising process for both sides - the groups that need to secure financial support and the organizations or individuals that can provide it, according to Forbes.
In the past, organizations launching fundraising efforts had to make their pitches to investors or supporters in person and then play the waiting game, the source adds. Now, nonprofits and startups alike can create websites and craft electronic accounts that allow them to clearly communicate their previous successes, goals and even upload financial documents. That way, funders can quickly perform due diligence and determine which groups should receive financial assistance.
Now, foundations and organizations can even make their fundraisers more cost-effective by investigating their options online. Companies like Otis Spunkmeyer now offer a website and calculator tool that enables organizations to determine the costs of their upcoming campaigns.
Nonprofit accounting software can help philanthropic organizations achieve similar outcomes. With these digital tools, foundations and nonprofits can review their past successes to identify which campaigns will likely generate the most success in the future.