Nonprofits achieve success by leveraging technology and empowering employees
February 11, 2013
Organizations are realizing that their traditional business models may not be the most effective ways to reach customers and achieve client satisfaction. An article that was recently published in The Guardian explains that charitable groups can often boost efficiency and leverage donor relationships by implementing digital technology.
That's not to say that offering face-to-face interactions at a physical location will become less important, the source adds. Rather, it suggests that also providing information, communication and online fundraising management can improve customer relationships. Mobile applications are becoming more important for nonprofits that want to succeed, as donors are accessing sites on smartphones and tablets half the time. Neglecting these digital channels can cost organizations valuable opportunities to increase engagement and earn funding.
Success is also linked to employee engagement, The Washington Post reports. Nonprofit organizations that have given employees a greater sense of purpose often see higher levels of motivation and innovation than companies that offer monetary rewards or incentives for workers who meet goals set by supervisors.
The source highlights Northern Virginia-based Action Alexandria, a community change platform that's based on the web. Encouraging participants and volunteers to take personal interest in project success has help the organization raise funds for community initiatives and gather supplies to help people in need.