Nonprofit technology plays important role in 2013
January 11, 2013
The proliferation of technology will have a significant impact on the nonprofit sector
, according to The Huffington Post. Moore's Law, which states that technology will continue to get smaller, faster and cheaper, will contribute to four important trends.
Donors are demanding greater transparency from nonprofit organizations so they can ensure their charitable dollars are being used most effectively to address important causes. In the information age, geographical borders are also becoming less important, the source adds. Individuals can donate to organizations overseas and contribute to relief efforts across the globe through online fundraising
platforms, eliminating the idea that events take place "over there."
Greater global awareness is good news for the nonprofit sector, but the flattening effect might create competition among existing organizations. The rise of new technology solutions may not automatically cause a surge in support, the source adds. To make the most of fundraising opportunities, nonprofits need to invest in solutions and gain a better understanding of how individuals use these technologies.Emails are a great way to garner interest
and support, but they can also be a drain on a nonprofit's limited resources if efforts are not being properly executed, reports the Nonprofit Quarterly. Subject lines are the first thing recipients read, but they can also trip spam filters if they contain characters such as dollar signs, exclamation marks or other specific words. To stretch outreach effort budgets, nonprofits should use their metrics and test subject lines to determine which phrases elicit the greatest impact.