Nonprofit technology can help foundations raise funds, cut costs
March 07, 2013
Charitable organizations and foundations are embracing nonprofit technology to make their fundraising campaigns more successful and complete important projects.
Nonprofit websites and dedicated mobile applications are creating new volunteering and fundraising opportunities, according to Forbes. With these tools, even the busiest philanthropists and individuals can find ways to contribute funds and time remotely. Donors can now tap into databases that compile information about local foundations and charitable organizations to determine where their dollars will be used best, and eager volunteers can search the web to find organizations in need of assistance.
There are now platforms that allow volunteers to contribute their skills electronically, Forbes adds. Called "virtual volunteering," this emerging practice enables people to offer their web-design, accounting, data entry, writing or social media strategy expertise on an ad-hoc basis. The advantages of this are two-pronged - nonprofits benefit from professional assistance without having to hire and pay people, and volunteers can donate their time and skills when it's convenient.
Technology is also helping nonprofits see greater success through online fundraising, as evidenced by the results of the recently completed JobRaising challenge, which brought in more than $1.2 million. The program asks the general public (not necessarily high-profile donors) to contribute what they could to the campaign, which supports job training programs, according to The Chronicle of Philanthropy. It was a success because more than 80 percent of the donations were for totals $100 or less, the source adds.