Nonprofit fundraising requires creativity and teamwork
September 27, 2012
has recently been recovering, as corporations, foundations and individual philanthropists accrue more money that can be set aside for giving. The recent recession forced many charitable organizations to tighten their budgets, which sometimes meant providing valuable programs with less money than they have previously.
As a result of this trend, many organizations have been forced to get creative with their campaigns, coming up with unconventional ways to inspire donations, according to the NonProfit Quarterly. The site highlights a recent event in which an officer from Richland County, South Carolina, volunteered to be tased for every $1,000 donation made to a charity.
If organizations want to improve their fundraising efforts in other ways, they might consider addressing challenges within their teams, Kelly Otte and Alyce Lee Stansbury wrote in a recent blog post for the Tallahassee Democrat. Otte and Stansbury have both held positions in nonprofits organizations and participated in fundraisers. Stansbury explained that many teams run into problems with upper-tier team members who don't understand the fundraising process and sometimes have unrealistic expectations.
Teams can keep stakeholders' expectations grounded by showing them reports from previous fundraising events. Using nonprofit fundraising programs, organizations can measure their previous successes quantitatively.