New digital donation platform emerges
August 16, 2013
When nonprofits decide to fundraise online, they have a bevy of options available to facilitate their efforts. That being said, many charity leaders have preferences when choosing the website to host their campaign. Oftentimes, the choice tends to fall between Indiegogo and Kickstarter.
However, there may be another contender in the ring now. Fundraising solutions company Greater Giving recently signed an agreement with the website Chirpify to allow the business's charity clients to receive donations from the site. Chirpify allows individuals to simply tweet their intent to donate on Twitter or post on Facebook or Instagram. As long as they have created an account on the platform, money goes directly to the nonprofit.
"It is a great example of how we continue to look for opportunities for our customers to take advantage of the growing market and the power behind social media," Greater Giving representative Sid Singh explained.
Social Times also noted that by using Chirpify, nonprofits can easily embed links in email newsletters that transfer recipients to websites, prompting further generosity.
Nonprofit organizations that hope to benefit from large grant-giving opportunities can improve their chances of being selected for awards when they use nonprofit financial management programs. These solutions can generate data-driven reports for various stakeholders.