New Twitter platform makes it easy to raise funds online
June 21, 2012
As consumers have grown more comfortable with electronic payments while simultaneously embracing social media and mobile phones, nonprofit organizations have recognized a need to adapt their fundraising campaign strategies. In recent years, donations by text message have become popular as a quick and easy way to collect contributions, and most philanthropic organizations have launched websites that enable them to raise funds online
Now, nonprofits and other organizations can even use social media sites like Twitter to encourage donors and collect funds. Along that same vein, a social commerce startup called Chirpify recently launched Tweetlection, a site that allows Twitter users to send presidential campaign donations via posts on the social network.
"We believe there's power in individual donations and that we have a platform that can enable that over social media," Chirpify CEO and founder Chris Teso told Mashable. "We now enable politicians to receive donations directly in the stream on Twitter. It’s what we call 'conversational commerce.'"
The latest report by the Giving USA Foundation and the Center on Philanthropy at Indiana University found individual contributions represent nearly three-quarters (73 percent) of total giving, indicating the importance of capitalizing on individual contributions. Along with a website that allows private donations, nonprofits can use a fundraising database
platform to measure their efforts and track funds.