New Orleans artists take to the Internet to fundraise
August 28, 2013
Securing finances can be troubling for artists. Sometimes, they can go through a sales slump, meaning that their only source of income, their paintings, theater products, songs or other creations just aren't selling. This can create a vicious circle, because if they aren't making money, they can't buy supplies and other things needed to hone their craft.
To avoid this, New Orleans-based artists are increasingly taking to the Internet to raise money, WGNO-TV reported. Crowdfunding sites, in particular, have been very lucrative for these individuals.
For instance, the news outlet explained that the creators of a local independent film project, entitled "The Shotgun Waltz," took to Kickstarter to raise $15,000. When the campaign closed on August 24, the 176 backers exceeded the film makers' goal, donating $15,089.
A Butler University blog said this strategy is equally popular for individuals in Indianapolis. Specifically, the source noted that the Arts Council of Indianapolis has been using crowdfunding website power2give for its fundraising campaigns since late 2012. Chairman Bryce Bennett told the news provider that one of the biggest benefits of the platform is the fact that interested parties can put videos up and give a face to the projects.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.