New Jersey governor takes to multiple channels to raise re-election funds
May 07, 2013
Federal, state and local representatives often have to launch massive fundraising efforts when they decide to seek election bids, whether they're incumbents or newcomers. This is no different for New Jersey Governor Chris Christie, who recently began his campaign to raise funds for re-election before the November vote.
According to USA Today, Christie has already amassed $6.2 million from 14,260 individuals in each state and the District of Columbia, though he claimed that 85 percent of the donations have come from New Jersey citizens. His competition is Democratic nominee former State Senator Barbara Buono, who has received decidedly less. The newspaper said she raised $738,000 herself and earned $1.02 million in matched funds from the public.
Different tactics have been used by both candidates. WCBS-TV reported that Christie launched a $1 million television ad campaign to raise funds, while Buono has been putting out digital videos over the internet and using email newsletters to drum up support.
While some critics say that Buono's campaign is severely lacking, this might simply be a ploy to try out new fundraising technology. Many nonprofits, individuals and companies trying to amass donations have discovered that the web is one of the most popular platforms for attracting interested donors.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.