Moving to new platforms after fundraising fails
June 18, 2013
Fundraising is never a sure thing. Sometimes, other organizations provide too much competition and individuals' money goes that way instead, or maybe people just simply don't have the same interests and goals as a given nonprofit.
Numerous celebrities have seen their fair share of fundraising no-gos recently, after crowdfunding became popular. This method allows many consumers to donate whatever they can, with the hope that a large volume of people will become interested. But what do people do when their efforts are a complete failure?
Some, like "Criminal Minds" star Shemar Moore, simply move their projects over to another platform. Moore was trying to raise money to fund his new movie, "The Bounce Back," on Kickstarter. But he only garnered $75,000 of the film's $1.5 million goal in the first four days, putting him at a major disadvantage, according to Variety.
On June 12, however, Moore decided to cancel his project on the website. Instead, he moved his focus to similar site Indiegogo, but with different terms. Not only is the campaign much longer, but he's only aiming to raise $500,000 this time. With 40 days remaining, he already garnered more than one-fifth of the goal amount, boding relatively well. Sometimes, as Moore discovered, fundraising administrators just need to change their platform and target audience.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.