More than just Kickstarter and Indiegogo
July 03, 2013
Crowdfunding has been all the rage in the last few months. From nonprofit organizations to big name celebrities, a lot of people are turning to online fundraising platforms to garner donations from generous individuals.
It would seem that the majority of those looking to obtain funds in this way are going to popular websites Kickstarter or Indiegogo. Most of the stories in the media about popular tactics don't often call attention to many other sites.
However, that's not the case, so to reach new markets, individuals trying to raise funds might want to go to other platforms.
Forbes reported that websites like Crowdfunder, RocketHub, Somolend and AngelList are also valid options. Some of the other web pages, like appbackr, take advantage of new technologies like mobile apps.
However, a separate piece by Forbes said that only certain crowdfunding websites have the staying power to last well into the future. There are notable characteristics that these pages have in common. For instance, they have to be different from other platforms out there, a lot of investors have to get on board and attractive deals and projects need to get involved.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.