Mobile not conquered yet in the nonprofit sphere
April 03, 2013
Many individuals think they've discovered all the tips and tricks of mobile phones. A lot of us have owned internet-enabled smartphones for sometime now, so the ins and outs have all been sussed out and people know exactly what they have to do to take pictures, post on social media pages, compose emails and many other functions from their small screens.
This trend has also carried over to the nonprofit sector - many groups believe they've done what is necessary to reach out to on-the-go consumers through their phones, as a large number of such entities have created applications or have a presence on a single app's interface, allowing people to make donations to various organizations. But many of these fundraising ventures are still running into trouble.
According to The Nonprofit Times, Apple banned charitable donations apps on its iOS platform in 2010, though they can legally divert users to the nonprofit's website. So, groups that want to allow Apple users a chance to donate on their phones have to be very particular in their wording.
But not doing anything could make companies lose out on a large contingent. And Forbes predicted that in 2013, mobile use for philanthropic purposes is set to increase, so it might be worth it for nonprofit leaders to read up on the various laws and regulations so they can proceed, but with caution.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.