Mobile can innovate nonprofit donations
March 22, 2013
Many businesses of all kinds have recognized the use of mobile devices in the workspace. Numerous companies now allow their employees to use personally-owned devices to complete their tasks in an effort to be more productive. However, organizations of a different kind are also seeing success by leveraging mobile options.
Nonprofit technology has increased so that now, groups can allow individuals to send in donations quickly and easily by texting a specific number on their cellphones. These organizations simply charge the phone provider the amount they want to virtually donate, which then gets compared to the client's account.
For other groups, texts are being used in another way. According to the Chronicle of Philanthropy, the TXT4LIFE nonprofit runs texting sessions with almost 2,000 young people, assessing their situations and helping them out if they appear to be suicidal.
Organizations in the United Kingdom have been using mobile devices in nonprofits for some time, and efforts have proven quite lucrative so far. According to the BBC, individuals were encouraged to donate to Comic Relief through March 31. They could send £5 by texting "BAKE" to 70005, and the charges were deducted from their cellphone bills.
As foundations tap into emerging digital channels to raise funds online, they can benefit from nonprofit fundraising software that tracks incoming donations and quantitatively measures the success of their efforts.